Blog posts from November 2015
Who are your website visitors, where are they coming from, and what do they do at your site? Learn how Google Analytics can help you gain this type of intelligence and inform your strategy as you craft content and make decisions about where to place ads for maximum impact with this recap of last week's session with Crispin Bailey, User Experience (UX) Lead of Oakland-based Kalamuna, a firm that “make(s) the Internet for rabble-rousing organizations driven to tinker, critique, and change the way things are.”
Making the decision to expand your organization’s reach into new geographical markets is neither easy nor simple. There are a number of things to consider including the legal issues surrounding the various kinds of expansion models. And, of course, this is a situation where one size does not fit all.
Here's what we have coming up next week.
Far too many organizations ghettoize revenue generation into ill-prepared development departments and development committees of the board. They need to view revenue growth and development in the much larger context of high performance at the organization level.
When I hear criticisms that donor-advised funds are “non-transparent tax shelters,” or that they are stashing contributions that should be going out now to charitable organizations, I think of Bernice Caminata and others like her, who gave $81,000 to 25 nonprofits over six years.
Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. So the fundraising strategies you employ during year-end should be rock solid. Here are three e-mail tactics that are relatively painless to implement.