Blog posts from December 2018
On the continuum from perfection to "oh dear", there are probably a few boards that have it all together. But wherever your board is in that range, there is almost certainly a way to align its practices more closely to the needs of your mission. And this doesn't always mean having to be better, sometimes it just means being different.
As outlined in this post by HubSpot, it is essential to provide multiple options when crafting a call to action. Not all of your supporters will be able to join a march or have time to conduct calls, so provide them with flexible ways to express support, and ensure that helping you is easy and quick-to-follow. For example, provide clear instructions, and do not muddle your call to action with too many steps. When asking them to sign a petition, simply provide them with the link they need to follow. There is no need to send them to your website, which then prompts them to click on another link to the petition site.
Originally published GrantSpace on November 10th, 2017.
By now, you likely have a year-end fundraising campaign plan in place, and your team is busy writing email message copy, designing emails and website lightboxes, picking out photos, setting up new donation pages, and thinking about content for social media. But what happens when your November and December fundraising campaigns end? Building strong relationships with your various audiences requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
During the eight years I’ve been a consultant, I’ve worked mainly with social justice nonprofit organizations with budgets of $5 million or less. These groups typically have one, or if they’re larger, up to three full-time development staff members. They’re stretched thin generating resources to meet their organizations’ immediate needs. Few have time to focus on a long-term fundraising vision or to invest in planned giving, due to limited staff capacities and resources.