Blog posts tagged with Communications
One of the hardest messages for any organization to create is the one that introduces your work to someone new. The One Minute Message (aka the elevator pitch or elevator speech) needs to explain why your organization exists in just a few words, and most importantly, it needs to leave them wanting more.
Learn what's new about GuideStar's redesigned Nonprofit Profiles from its president and CEO, Jacob Harold.
You want to create a compelling video to communicate your organization's great work, but where do you start? Do you need to spend a lot of money on expensive production equipment or software? Should you hire an outside company to do the work for you? Benjamin Packard founder of Retainer Media, answers all these questions and more.
Peer-to-peer fundraising campaigns yield significant benefits: more donations, more awareness, more relationships, and plenty of supporters to share the load. But if you haven’t done one before, getting started can feel overwhelming.
Who are your website visitors, where are they coming from, and what do they do at your site? Learn how Google Analytics can help you gain this type of intelligence and inform your strategy as you craft content and make decisions about where to place ads for maximum impact with this recap of last week's session with Crispin Bailey, User Experience (UX) Lead of Oakland-based Kalamuna, a firm that “make(s) the Internet for rabble-rousing organizations driven to tinker, critique, and change the way things are.”
Claire Axelrad shares her five secrets to success when crafting fundraising appeals and end-of-year campaigns.
Communication is a team effort! Whether they know it or not, your team is constantly representing your organization. Learn how to empower your colleagues to be effective messengers with these tips from Eric Jacobson, of Proaireton Consulting.
“Getting information off the Internet is like taking a drink from a fire hydrant,” Mitchell Kapor once said. How can your nonprofit compete with information overload and tell your organization's story in a way that your audience will become as passionate about your mission?
Why might a well-rounded, thoughtful organization struggle to attract the kind of support they needed to stay afloat? It could be a matter of knowing too much.
Nonprofits benefit by storing in their “sacred bundles” nuggets of wisdom gained from the important program assessment data they gather. The key is to identify — from among the many possibilities — what is most significant.