Blog posts tagged with Marketing & Communications
As outlined in this post by HubSpot, it is essential to provide multiple options when crafting a call to action. Not all of your supporters will be able to join a march or have time to conduct calls, so provide them with flexible ways to express support, and ensure that helping you is easy and quick-to-follow. For example, provide clear instructions, and do not muddle your call to action with too many steps. When asking them to sign a petition, simply provide them with the link they need to follow. There is no need to send them to your website, which then prompts them to click on another link to the petition site.
An email welcome series is essential to making a good first impression with new subscribers on your email list. Your welcome series is a unique opportunity to engage someone with your organization's social mission and programs. Your welcome series should open the door wide and set the tone as your supporters learn about how they fit in with your mission.
In the digital age, how can social change brands effectively align organizational strategy with the designed experiences they create, to deliver meaningful value, deepen audience engagement, and achieve greater impact? David Schwartz Founder of Constructive shares how social change organizations can increase their impact by providing strategic brand experiences for their audience.
Instagram's visual nature makes it a perfect channel for executive directors to engage with their stakeholders. Aside from having a personal branding strategy, what exactly makes an effective personal brand for a nonprofit leader? It’s about authenticity.
You want to create a compelling video to communicate your organization's great work, but where do you start? Do you need to spend a lot of money on expensive production equipment or software? Should you hire an outside company to do the work for you? Benjamin Packard founder of Retainer Media, answers all these questions and more.
Imagine your good luck: you’re at a holiday party, and find yourself one-on-one with a potential major donor you’ve never had the chance to meet before. Can you quickly and compellingly impress them with what your organization stands for?
Peer-to-peer fundraising campaigns yield significant benefits: more donations, more awareness, more relationships, and plenty of supporters to share the load. But if you haven’t done one before, getting started can feel overwhelming.
Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. So the fundraising strategies you employ during year-end should be rock solid. Here are three e-mail tactics that are relatively painless to implement.
Multi-channel marketing is essential to raise awareness and ultimately to raise funds. Nonprofits often overlook sponsorship, but marketing professional Michael C. Savino explains why sponsorship should be an ingredient in their mix of media and channels.
Consider partnering in a full-service pro-bono branding and marketing campaign with the Ad2DC.