This post is from Asia M. Hadley, Training Coordinator, Foundation Center-Atlanta.
As a board member of the Atlanta Nonprofit Professionals (ANP), I have the privilege of hearing leaders in the nonprofit sector talk about issues in the field. Luckily, you don’t have to be a board member to take advantage of the professional development opportunities presented by ANP. You can sign-up for these free presentations and network at the same time.
Nan Thomas, director of the United Way of Metropolitan Atlanta African American Partnership (AAP) was the guest speaker at our most recent event. She spoke candidly about the tough economic times that we are in and how we can navigate this rocky terrain. She offered the following advice to nonprofits, particularly to those with the responsibility of fundraising:
Respect the time: We have to face the realities of the present economy. This is not a time to have your head in the sand. Therefore, acknowledge what is happening and assess the current and future impact that job losses and cut backs will have on your organization. You can not manage what you don’t acknowledge.
Prepare mentally: Fundraising professionals must get mentally tough. Institute or reinstitute any religious or spiritual practices that you may have practiced. This can enhance your ability to cope with higher rates of rejections you may receive and help you deal with instability you may face due to economic conditions.
Assess your plan: All fundraising plans need to be assessed throughout the year to make sure you are on target. By re-evaluating your plan, you will be able to see where you may need to cut back, or increase your efforts to cover expenses in your organization.
Change your plan: Don’t be afraid to change your original plan. If you discover that your plan will not get you where you need to go, change your plan, not your goals. Get creative about fundraising and continue to ask, ask, ask!
Deploy more foot soldiers: Continue to recognize your donors and keep them abreast of the difference their contributions are making to those you serve. Create small feel-good gatherings to reward their work, which also allows them to invite others who may share a passion for your mission. Help them to get the word out about your organization, which includes promoting the need for in-kind gifts.
When raising money in tough economic times, you have to return to the basics of what you do. If you stay true to your mission, formulate and execute creative fundraising strategies, and cultivate your volunteers and donors, your organization will weather this economic storm.
To learn about creating a fundraising plan and diversifying your revenue, take the Foundation Center’s Introduction to Fundraising Planning class live, via webinar or on demand.
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