Social
media is a hot topic in every industry right now, and the nonprofit
sector is no exception. Twitter, Facebook, MySpace, LinkedIn, and other
Web 2.0 sites are quickly becoming important pieces of every
nonprofit's marketing and outreach strategy.
To help you with your social media questions, the Foundation Center will be hosting a live online discussion on the topic. On Wednesday, May 20th, George Nemeth will be taking questions about nonprofits and social media at the Foundation Center-Cleveland blog. To participate in this live session, visit the FC-Cleveland blog
between 12:00 and 1:00pm ET. Nemeth will be available to discuss
blogging, Twitter, podcasting, Facebook, and all other social media.
Currently, Nemeth is working at Optiem
in the Digital Content and Media Department as a social media marketing
specialist with an emphasis on organic search. George has to his
credits the creation and promotion of online and offline communities,
including the Cleveland Social Media Club, Brewed Fresh Daily, and Meet.The.Bloggers.
If you have been wondering how your organization might benefit from
getting more involved in social media, bring your questions. George has
the answers!
Register for this online discussion here. For more information on how this live session works, see this post from the Foundation Center-Cleveland blog.
This post is from Stephen Sherman, Reference Librarian, Foundation Center-Atlanta.
I wanted to pass along a few tips I picked up at the recent Georgia Nonprofit Summit, which was
held on May 11th & 12th. I was fortunate to be able to attend a
session on social media led by Kelly Hornbuckle and Carl Muth of the Georgia Restaurant Association (you can view their slides here). Some of the guidelines they shared for getting your organization involved in social media and social networking included:
- Find a good place to network
Explore different social networking sites/tools and see which ones are best for your organization and its purposes.
- Scope out your surroundings
See
how other nonprofits are using specific sites/tools and develop your
organization's plan for utilizing social media. Get to know the major
audience and how they use the site.
- Say your hellos
When you join a network, let others know by connecting with them. Advertise your presence. Cross-marketing is key!
- Listen to the tone of the conversation
Make
note of how others communicate on the site and compose your own
messages accordingly. Keep it professional, but don't be too formal.
- Add to the conversation
Have
something meaningful to say (Yes, even on Twitter). Give your messages
a purpose and use social media to supplement more traditional outreach
methods.
- Monitor the reactions
Respond to
comments, interact with other users, and measure the effectiveness of
your outreach. Track page hits, followers, fans, comments, and other
indicators to evaluate your success, and use present outcomes to set
objectives for the future.
Recent Comments