It’s tax return preparation season and part of that process is compiling one’s charitable deductions receipts. What does a donor think, when they have not received a receipt either in the mail or through e-mail? Will they respond favorably next time they receive a solicitation in the mail? Do you have a system in place so that if a donor calls, you can quickly send out a receipt?
In addition to acknowledging your donor’s contribution, what else can you do in your thank you letters? First, make sure that it is clear that the letter is a thank you and not another ask by indicating that in the first line with the donation amount! The thank you letter is also an opportunity to update your donor on your organization’s accomplishments or survey them on issues or programs. You can get your board member’s involved by having them write personal notes on the letters. Should you ask for another gift in the same mailing? Some veteran fundraisers say yes, others say hold off.
Need ideas for thank-you letters look at the ones you receive! We added a photo in our donation acknowledgement, after seeing one on another organizations letter. You will also find information and where to find samples on GrantSpace. Have a letter that you are really proud of – share it with us and we’ll post it!
And, don’t forget to send thank you letters to your corporate and foundation donors!