Wednesday, September 12, 2012 10:00 am
Learn to create a basic and easy-to-understand template for an fundraising plan.
- How do you create an effective fundraising plan?
- Who do you involve?
- How do you know if you are getting the results you need – or expected?
This session will help you create a basic and easy-to-understand template for an annual fundraising plan that will help your organization raise philanthropic support from a variety of sources, including grants, corporations, events, individual, and major gifts. You will come away with useful tools for how to identify and engage staff and volunteers that will play a part in making any fundraising plan a success. Time will also be spent discussing how to measure the fundraising plan’s effectiveness and how to communicate that progress to stakeholders such as board, staff, and the public.
About the speaker:
Marshall H. Ginn, CFRE is a fundraising consultant with 25 years of experience working with local, regional and national organizations. Mr. Ginn is the managing director of Capital Development Strategies LLC, a consulting firm he founded in 2000.
Mr. Ginn is a current board member of the AFP Foundation for Philanthropy and a former board member of the Washington DC Metro Area Chapter of the Association for Fundraising Professionals (AFP/DC). He also serves on the Executive Committee of the Association of Philanthropic Counsel, a network of fundraising consulting firms in the U.S. and Canada. Mr. Ginn is a regular grant reviewer for the Arlington Community Foundation. He is also chair of the selection committee for The Washington Post Awards for Excellence in Nonprofit Management, a project of the Center for Nonprofit Advancement.
Mr. Ginn routinely makes presentations on major gifts, donor stewardship, nonprofit management and board development to his organizational clients as well as for the DC Public Private Partnership Conference, the Arlington Chamber of Commerce, the Center for Nonprofit Advancement in Washington, DC, George Mason University, Leadership Arlington and the Bridge to Integrated Marketing and Fundraising Conference.
He is a graduate of the AFP Faculty Training Academy, and received his CFRE certification in 2003. Mr. Ginn has also written two books on major gifts fundraising and on engaging staff in the fundraising process for the AFP Information Exchange series. He is a graduate of the University of Virginia in Charlottesville, and currently resides in Arlington, VA.