For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits.Learn what your organization needs to be aware of to manage a multi-generational development office. Because ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today. Some of the questions we'll cover include:
- Where do we find young donors (under age 40)?
- How do we cultivate the next generation of donors?
- How do we keep them engaged in our work?
- YOUR QUESTION HERE. Most of the hour will be spent on readers' questions. Want to make sure your question gets asked? Send it to us in advance!
Answering these and your questions will be our expert panelists:
David Gonzalez is a Vice President in the Resource Development division at the United Way of Greater St. Louis. David works with hundreds of companies on their local campaigns including Monsanto, Enterprise Rent-A-Car, Brown Shoe Company, Maritz, Peabody and Bank of America among others. In 2005 David helped create the United Way young professional group GenNext. He also serves on the organization’s performance enhancement team, the strategic planning group, budget committee, management team and serves on the Young Leaders and Multicultural Societies.
Want to know more about cultivating and engaging nextgen donors? Get info and answers, September 26, 10am-11am PT |1-2pm ET Sign up now >>