Last month we hosted a special program titled Introduction to Nonprofit Financials with guest speaker Adam Tenner, Executive Director of Metro TeenAIDS. During his 20 years of experience in the social sector, Adam has developed a strong, practical knowledge of nonprofit finances, and his presentation provided valuable information for the audience.
To follow up on the presentation, and for those who couldn't attend, Kim Patton, our Training Coordinator, asked Adam some financial questions that we've heard from nonprofits. Here are Adam's answers.
In tough economic times when we’re all on a tight budget, what’s a good strategy for building a cushion or cash reserve?
Saving money is great, but the first thing for organizations to do is to be realistic about the potential for putting money away for a rainy day. For many of us, it’s already raining cats and dogs. And while the economy seems to be picking up in some sectors, raising money is not easy right now and probably will only improve very gradually.
If your organization is trying to put some money away, then building those cash goals into your budget is the best place to start. I have a mantra when it comes to budgeting -- “under-estimate revenue and over-estimate expenses.” If you can do that and still plan for money at the end of the year, I think you’d be on the right track.
The “experts” tell us that best practice is to have three to six months of cash in the bank that could be used in difficult times. But when I came to Metro TeenAIDS in 2001 and we had a deficit of $150,000 and a maxed-out line of credit, I can tell you that building cash reserves was not top of my list. That said, we put our nose to the grindstone and after a few years, as we paid off our bills, we did begin to save.
Along those lines, do you think every nonprofit should try to establish an endowment? If so, how?
Endowments are funds that are put away for the VERY long term, usually with the idea that the interest from that money will help to pay for programs or infrastructure. Endowments are primarily used by very large institutions. But some innovative organizations have started to build endowments very early by asking donors to identify a portion (or all) of their donations to go to endowments. If an endowment is the gold ring you’d like to grab, you should make sure that you have a good plan to get there.
For most nonprofits, we need our cash as “liquid” as possible, meaning that access to our cash needs to be easy. But as we grow our organizations, we need to consider moving towards saving our money for a rainy day -- building those cash reserves. And as organizations build cash reserves, it begins to make sense to consider how to make our money work for us by investing it.
As a new or small nonprofit, your biggest challenge is likely to be managing your cash flow. What’s the most effective strategy for doing that?
I like to use a cash flow projection worksheet. It allows me to really know when cash is coming in and when it’s going out. You start with the actual amount in the bank and then track revenue and expenses each month or quarter to best understand the ebbs and flows of your cash. For most organizations, the summer months are slow when it comes to donations. Using a cash flow projection can help to plan for the dry times.
[Adam provided a Sample Cash Flow Projection Worksheet.]
To be most attractive to funders, what is the ideal ratio between your administrative costs and direct services or program costs?
The United Way has set the standard. Ideally, 75% of the organization’s expenses should be program expenses. That is to say that for every dollar you’re given, at least 75 cents will go towards programming.
There have been many articles debating whether or not it’s reasonable for nonprofits to run all their fundraising and administrative costs at under 25%, but so far the 75-25 ratio has stuck.
There are some things that folks can do to help make sure expenses are being accounted for properly. As the executive director, I do spend some of my time talking about, planning and working with programs. When I do, my time sheet reflects this. Also, if your organization does a newsletter, some organizations put those expenses to fundraising. But smart organizations look at the newsletter and decide what percent is truly fundraising and what percent is sharing your program results with your stakeholders. It may be that you can charge some of your newsletter to programs!
Do you have any suggestions for low cost or, better yet, free financial management software?
TechSoup has many options for low cost financial management software. There are also online courses available that can help groups get started.
I do have two pieces of advice for folks who are trying to get their financial house in order.
The first, and best, advice is to find someone who knows what they’re doing to help. I’ve been doing this work for nearly 20 years –- 10 in my current job –- and I’m convinced that good financial recordkeeping and management must be the cornerstone of nonprofit “business” practices. I have often said that the best leaders are those who are honest about their strengths and who truly understand (and compensate for) their weaknesses.
The truth is that if you’re making a commitment to run a nonprofit, you’re going to be running a business. Now you don’t need an MBA to do this, but there are some basics, like bookkeeping, that can make a big difference.
The good news is that there are bookkeepers out there that specialize in nonprofits and who charge as low as $25 per hour. I promise that a good bookkeeper is a worthwhile investment. At a minimum, consider getting a professional to help you set up your accounts and to give you a tutorial. Then pay them 1-2 hours per month to review your work. You won’t be sorry.
The second piece of advice is that once you have someone you trust doing your books, let as few people as possible touch the database. One of my mentors always used to say, “Well begun is half done.” If you get someone to set up a beautiful set of accounts, you don’t want folks messing with it. Cleaning up a screwy database is nearly impossible. So keep mistakes to a minimum –- or at least consistent -– by allowing as few folks as possible to enter data. Do that and have the bookkeeper review each month, and you’ll keep your financial house is good order.
Got more questions? Stop by the Foundation Center's library! We have a variety of books on our shelves with information on bookkeeping, accounting and finance for nonprofits.
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