How to Really Succeed at Cause Marketing

November 12, 2018

For more than two decades, I have been helping U.S. nonprofits and corporations create high-profile cause marketing campaigns together, raising millions in the process. The one consistent question I have gotten through the years from almost every nonprofit I have worked with is, “how do I create a successful cause marketing partnership for my nonprofit?”  

Rebooting Your Board Culture

October 15, 2018

Creating a functioning board is a challenge.  There are many reasons that boards do not fulfill our expectations and perform the way we hope they would. The first is that the job description of a board member is a pretty boring job. Board members have three duties, obedience, loyalty and care. The most clearly defined part of their role is financial oversight. In other words, the position of board member is most importantly about legal accountability; they are tasked to prevent trouble more than promote success.